This year, I want to blog more. Tell you more about what is going on with the brand and what I'm up to.
So we're 3/4 of the way through January, January 21st, my birthday tomorrow actually. Since starting back at uni in September, I've taken a slight step back off the pedal with That Life Clothing just while I complete my course, for example not promoting as much, doing live events such as pop-ups and conventions and also doing lots of fun releases with heaps of products available.
The return customer rate for 2023 was 77% which is fantastic with new customers 23%. I'm so pleased that I have so many repeat customers who love the brand and wear it.
This year, I'd like to grow the business more into retail stores and stock in around 20 places by the end of 2024. In the time of writing I'm currently stocked in 3.
I had a surprise launch tonight of a design, "Grey Skull" which has done well, however I think most people are waiting for Friday when I'm releasing 3 new designs!
Limited edition Violet Metamorphosis, Sacred Heart and Electric Blue Steel.
It's just over a month away until the Dino Tattoo Show in Worksop which I'm really looking forward to, so I need to be making stock for this event as It'l come around fast!
This is my first blog post in a while, so it's a little dry while I get used to it.
I hope to keep up with it!
So chat soon,
Simo.